PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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We Have Liftoff – Client Announcement Day


At BLAST, we view our work with clients as long-term relationships designed to increase their visibility in national media outlets and on social networks. Whether our clients are making major announcements or not, we’re always working with our editorial contacts to keep them in the news every week. That being said, when our clients’ do have big announcements, we make it our goal to get multiple pieces of media coverage that day and generate as much buzz as possible online and in print throughout launch week.

Yesterday, Chantal and Lindsey took an announcement from bCode, who partnered with Sprint and Screenvision, to the national media. The weeks of planning and preparations paid off, and we couldn’t resist sharing a quick snapshot of the results! Here’s a look at some media coverage highlights published the day of the announcement:

PC Magazine




The Mobile Experience

Mobile Marketing Watch

With this much momentum on day one, plus the multiple interviews we’ve already set up for our client – we can’t wait to see what next week brings! If your firm isn’t guaranteeing coverage every month or knocking it out of the park on announcement day… what are you waiting for? Contact us to get the buzz started!

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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