PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Sharing in our clients’ success

Mendy and I recently had the opportunity to head out to Park City, Utah to visit our client Skullcandy – a leading manufacturer of headphones and audio accessories. Skullcandy has been a long-standing client of ours and we began working with them when they were just starting out as a little operation with only a handful of employees. Now, Skullcandy has grown to more than 50 employees and is second only to Sony in headphone sales worldwide.

Mendy and I were psyched to get invited to their company cookout at CEO Rick Alden’s home, where they were celebrating a new sales milestone. It was evident that the company growth has truly been a team effort and the company culture really reflected what a “family” Skullcandy has created amongst its employees.

One of the most satisfying things about BLAST is being able to share in our clients‘ success and it was awesome to be included in Skullcandy’s celebration. We’re looking forward to being a part of their future success!

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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