PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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We Have Liftoff – Client Announcement Day

At BLAST, we view our work with clients as long-term relationships designed to increase their visibility in national media outlets and on social networks. Whether our clients are making major announcements or not, we’re always working with our editorial contacts to keep them in the news every week. That being ...

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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