PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Here Comes the Bride!

We just recently celebrated our second BLASTmedia wedding on September 26 with the union of our own Carey Hart and her now-hubby Dan Driscoll. Fun was had by all, of course, and we’re all adjusting to using Carey’s new name! Like Ryan’s wedding earlier this year, Carey did not disappoint in ...

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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