PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Mmm… (Tech)Crunchy.

Whew! It's been a busy week as I've been preparing with new client, 360desktop, for next week's third annual TechCrunch50 event in San Francisco. If you're not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch themselves to nearly 2,000 ...

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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