PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Communication is King

What about the behind-the-scenes communication?

Working in the PR space, underneath the giant communications umbrella, we definitely know the value of good, open communication on all fronts. Communicating with the media and with the public via traditional and social media are the main things we are known for as PR professionals, but what about ...

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.

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