PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Back in the Saddle

Yesterday marked my first day in the BLAST office after a long stint of bedrest and maternity leave. While I miss spending time with the twins, it is awesome to be back in the saddle (and having adult conversations!). Now that I'm back, I'm hearing about all of the amazing ...

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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