PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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BLASTmedia Strikes and Spares


BLASTmedia is back in action and looking to have a winning season...not just with major media hits. After a softball season of three strikes and you're out, BLASTmedia is looking to get as many strikes as possible every Tuesday - bowling that is!

The team at BLAST has joined a local business league that meets every Tuesday night at PinHeads for three games of competitive bowling (the $1 nachos are just a perk). After competing in the first three weeks of tournament, we are proud to report that the BLAST is in 7th place! With another 4 weeks to go, we're aiming for the first place trophy.

According to a post by Rose Curtis at, socializing with co-workers outside of work is important. She suggests charity events (like the BLASTmedia Special Olympics silent auction), Sports teams (like the BLASTmedia softball and bowling teams) and company carpooling (an excuse to park in the carpool spots!). We at BLAST agree that having a good time outside of the office helps with our team work in the office.

What social activities does your company do outside of the office walls?

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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