PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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BLASTmedia Gets Around (The Country, That Is!)

I speak to potential clients every day, and many are curious about our location - Indianapolis. While we also have offices in San Francisco and Salt Lake City, clients always scratch their heads at our Midwest headquarters. We're indeed the only agency in the city that works with the national media and clients from a variety of industries--enterprise tech, consumer audio, gaming, health and fitness, parenting/children's products, consumer software and applications, mobile tech, etc. - but, location simply doesn't matter. In fact, many of our clients love our Midwestern roots - we're straight to the point and always focused on creating top-tier media coverage for our clients, rather than churning out fancy reports that look nice to clients but don't do anything to impact ROI. Our results are based on the way we build our relationships, and we can manage those relationships from anywhere.

That being said, just because we're geographically landlocked doesn't mean we don't get around. Chances are, on any given week, you'll find at least a couple of us hitting the road or friendly skies. This week, we crisscrossed the US:

Ashley accompanied a new client, 360desktop, to TechCrunch50 in San Francisco. Learn more about them on VentureBeat or AppScout!

After weeks of planning, Heidi traveled to New York and Boston with Jesubi to debut their newest CRM software to media outlets and analyst firms like Inc., BusinessWeek, Network World and the 451 Group.

Mendy and Lindsey met Brandie in Salt Lake before strategizing corporate PR tactics with Skullcandy's Rick Alden in Park City. Did we mention that Rick's in the running for Entrepreneur of the Year from Entrepreneur Magazine?

And yours truly just came back from Sin City, where I learned about the latest and greatest in juvenile products at the ABC Kids Expo.

Pfew, what a week! And it's only the halfway point! Can't wait to see the results of everyone's hard work.

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.