PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Hangin' with the Ha Brothers

One of the best parts about doing PR is building relationships with editors. Since many of our BLASTmedia clients fall under the technology category, we work with a variety of tech editors on both the consumer and enterprise side of things. We have a long-standing relationship with the guys over at CrunchGear and are fortunate to get to hang out with them throughout the year at various tradeshows and events. So when we heard our faves, Peter Ha, was coming to Indianapolis with his brother for the MotoGP event, we quickly set up plans for a night out in Indy with the Ha brothers. (Side note: Peter will now be working for Time.com - exciting!)

Ashley, Hillary and I met Peter and John downtown and started off our adventurous evening downtown, at Chatham Tap, a popular pub on Mass Ave. After dinner, we ventured to several other Indy hotspots, like The Rathskeller biergarten and the Subterra Lounge.

We know our editor friends always have a lot of invites to parties, drinks and dinners while at various events, so we always love it when they choose to hang out with us! We think it's a combination of the great work we do (and how we make their jobs easier)...plus our good looks and killer dance moves, of course. Maybe if you're lucky, you'll score an invite to our next BLAST meetup!

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Ashley, Peter and Chantal

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John and Hillary - not exactly sure what's going on in this one.

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Peter, Ashley and John

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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