PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Mmm... (Tech)Crunchy.

TechCrunch50.JPG

Whew! It's been a busy week as I've been preparing with new client, 360desktop, for next week's third annual TechCrunch50 event in San Francisco. If you're not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch themselves to nearly 2,000 attendees, including corporate buyers, VCs and angels and some very prestigious members of the press.

Ryan was lucky enough to attend the event last year with client 3Tera and this year it's my turn!

360desktop is a consumer media platform that brings the Web and the desktop together as a 360° Web-enabled desktop. The free Windows download literally transforms a user's desktop into a 360° workspace, giving them an almost unlimited amount of desktop space. The program has some incredible new features and we can't think of a better opportunity than TechCrunch50 to start spreading the news!

While there, I'm also hoping to meet up with the crew at BLASToutdoors, our sister office in San Francisco. There are some new faces there I need to meet, and I can't wait!

If you're a start-up and are looking for some great media exposure like this, be sure to get a hold of us!

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More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.