PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Related Topics: 3Tera Cloud Journal, Startup Journal, Venture Capital

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Mmm... (Tech)Crunchy.

TechCrunch50.JPG

Whew! It's been a busy week as I've been preparing with new client, 360desktop, for next week's third annual TechCrunch50 event in San Francisco. If you're not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch themselves to nearly 2,000 attendees, including corporate buyers, VCs and angels and some very prestigious members of the press.

Ryan was lucky enough to attend the event last year with client 3Tera and this year it's my turn!

360desktop is a consumer media platform that brings the Web and the desktop together as a 360° Web-enabled desktop. The free Windows download literally transforms a user's desktop into a 360° workspace, giving them an almost unlimited amount of desktop space. The program has some incredible new features and we can't think of a better opportunity than TechCrunch50 to start spreading the news!

While there, I'm also hoping to meet up with the crew at BLASToutdoors, our sister office in San Francisco. There are some new faces there I need to meet, and I can't wait!

If you're a start-up and are looking for some great media exposure like this, be sure to get a hold of us!

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More Stories By Ryan Greives

Ryan Greives is a Media Relations Specialist for Indianapolis-based BLASTmedia – a leading national media relations agency, whose clients range from stealth startups to global public companies. His industry knowledge and experience covers everything from consumer Internet companies and gadgets to highly complex enterprise software and hardware technologies. He believes a “revolutionary” new product or service can be launched, but unless the right people know, it may become the world’s best kept secret. Having forged solid editorial relationships over the years and perfecting the art of positioning a company to generate the press coverage it deserves, Greives has emerged as an expert in the enterprise media relations space. He can also be found on Twitter, LinkedIn or blogging at MediaBLAST.