PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Back in the Saddle


Yesterday marked my first day in the BLAST office after a long stint of bedrest and maternity leave. While I miss spending time with the twins, it is awesome to be back in the saddle (and having adult conversations!). Now that I'm back, I'm hearing about all of the amazing stuff that has happened while I was away.

Both our Indy and San Fran office have swelled with new clients and new people, a clear sign of the invaluable service we provide to our clients. The new clients are as diverse as our team members -- sports tech, storage, Web apps, audio accessories -- and our killer account teams have scored some amazing national media coverage for them. Seriously, I was floored by the recent top-tier press. Our clients have been featured this summer on The Today Show, Good Morning America, a full review by David Pogue of the New York Times, Washington Post, InStyle, WIRED, SELF and Good Housekeeping (to name a few). In addition, we have clients in the running for Forbes magazine's "America's Most Promising Companies" and Entrepreneur magazine's "Entrepreneur of the Year Award" (vote for Skullcandy's Rick Alden!)

If you can't tell, I think our firm is the shiznit and love that we continue to kill it for our clients. I'm looking forward to re-engaging with my clients and scoring some national media coverage of my own. Way to go, BLAST!

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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