PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article!

Here are a few highlights:

More than one-half of all Twitter users (53%) are women, and the majority are young.

75% of all Twitter activity comes from just 5% of users.

Not surprisingly, the more followers a user has, the more that person tweets.

Read the original blog entry...

More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.