PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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The World According to Twitter

Every night at 11 pm, I posted a new question to my followers on Twitter...

World according to twitter.jpg

Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into the Twitter world. And excitingly enough, yours truly, from BLASTmedia, has done her part to coauthor!

About the Book:
"Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a deranged person...In the end, I posed 95 questions. They generated over 25,00 responses...As you'll soon see, this book's coauthors are some of the wittiest, sharpest, most interesting people on the Internet...And thanks to the unique, real-time, communications channel called Twitter, they've successfully completed a massive collaborative experiment." Pogue, David. The World According to Twitter, Black Dog & Leventhal publishers, 2009, pg. 12-13.

I happen to agree with his assessment of the authors, but that aside, my contribution came in response to the question, "What's your favorite little-known household hint?"

"Chopping up a lemon and putting it down your garbage disposal helps disinfect your disposal and makes it smell nice! -@HillaryMoney (pg. 207)

The book is a great read and below are some of our favorite responses:

Make up a greeting card for a modern situation:

I'm sorry to hear your upgrade to Blu-Ray has rendered your DVD collection inadequate. -@pumpkinshirt

So sorry to hear you were nude sunbathing when the Google Maps Camera Car drove by. -@rponto

Take a common abbreviation and tell us what it *really* stands for.

BMW: Break my windows. -@NickDow

NATO: North America Tells Others -@hose311

IRS: Income Removal Specialist -@Sofajenkins

What is your favorite response?

Thanks @DavidPogue for The World According to Twitter!

Read the original blog entry...

More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.