PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Just Call Us Aristotelians

Yesterday I had the opportunity to attend Blog Indiana 2009, the second annual state conference on social media. Several female bloggers like @feedmedrinkme and @mooshinindy were in attendance and, like many others in the blogosphere and twitterverse, were continuing to discuss the hot topic from last month's BlogHer event - blogging ethics. As a PR professional, I have a different perspective from most of them and found it enlightening to hear their side on subjects like the infamous blogger blackmail attempt on Crocs and whether or not free products/tickets/meals should be accepted when writing reviews.

I'll be the first to admit, I didn't pipe up and tell the other attendees that BLAST works with bloggers every day and works with them in the same way we work with the "mainstream" media - if there's a mutual interest, we provide samples of client products to bloggers and other writers. Some choose to review the products, others choose not to; some choose to return samples, others choose to keep them for personal use or to donate to charities. I didn't want to go to great lengths to explain what Jeremy Pepper did in less than 140 characters - PR people are ethical and it should not come as a surprise. But don't take my word for it - there's a new study from Penn State to prove it.

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I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

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