PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Latest Blogs from Ryan Greives
Looking for a job in public relations or know someone who is in the market? With graduation fast approaching and the seemingly flooded job market, it’s probably a good time to think of how you’re going to differentiate yourself to land that great PR job at the agency or company you’re ...
Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can...
Before we all leave the office to baste our turkeys, watch the Macy’s Thanksgiving Day Parade or search ads for Black Friday deals, we wanted to take a couple minutes to recreate a moment from our pre-Thanksgiving pitch-in.  It might be a little cheesy, but we’re all very thankful for ...
We are known for our skills in generating national media attention for our clients, but we recently had the chance to show our local press abilities for our Indy-based client, Scale Computing. On Friday, Scale celebrated the grand opening of its new Indianapolis corporate office with a...
Review samples are a crucial to generating media coverage. More and more editors, bloggers, producers and even podcasters will request to try out a product before they highlight it to their audience – providing first-hand experience with the product.  It is so commonplace that the Fede...
Ashley Halberstadt is the profile piece for October. Ashley has been with BLASTmedia for over two years now and just recently purchased her first home and was promoted to consumer team manager. Take a few minutes to get to know Ashley.... BLASTmedia nickname: Halbercrack Hometown:  ...
Ashley Halberstadt is the profile piece for October. Ashley has been with BLASTmedia for over two years now and just recently purchased her first home and was promoted to consumer team manager. Take a few minutes to get to know Ashley…. BLASTmedia nickname: Halbercrack Hometown:...
At BLAST, we view our work with clients as long-term relationships designed to increase their visibility in national media outlets and on social networks. Whether our clients are making major announcements or not, we’re always working with our editorial contacts to keep them in the new...
At BLAST, we view our work with clients as long-term relationships designed to increase their visibility in national media outlets and on social networks. Whether our clients are making major announcements or not, we’re always working with our editorial contacts to keep them in the new...
We love celebrating holidays at BLAST – whether it’s as obscure as College Colors Day or the kick-off of football season.  Halloween is no exception at BLAST, and we started this year’s celebration a little early by digging up some really scary stuff – photos of ourselves from our teen...
We love celebrating holidays at BLAST – whether it’s as obscure as College Colors Day or the kick-off of football season.  Halloween is no exception at BLAST, and we started this year’s celebration a little early by digging up some really scary stuff – photos of ourselves from our teen...
BLASTmedia is a fun company to work for – we have food eating challenges, show-and-tell days, trips to the Indiana State Fair and, who could forget, our annual Ugly Christmas Sweater party. One of the latest perks at the BLAST office is the addition of Swiss Exercise Balls as substitut...
BLASTmedia is a fun company to work for – we have food eating challenges, show-and-tell days, trips to the Indiana State Fair and, who could forget, our annual Ugly Christmas Sweater party. One of the latest perks at the BLAST office is the addition of Swiss Exercise Balls as substitut...
We just recently celebrated our second BLASTmedia wedding on September 26 with the union of our own Carey Hart and her now-hubby Dan Driscoll. Fun was had by all, of course, and we’re all adjusting to using Carey’s new name! Like Ryan’s wedding earlier this year, Carey did not disappo...
We just recently celebrated our second BLASTmedia wedding on September 26 with the union of our own Carey Hart and her now-hubby Dan Driscoll. Fun was had by all, of course, and we’re all adjusting to using Carey’s new name! Like Ryan’s wedding earlier this year, Carey did not disappoi...
Mendy and I recently had the opportunity to head out to Park City, Utah to visit our client Skullcandy - a leading manufacturer of headphones and audio accessories. Skullcandy has been a long-standing client of ours and we began working with them when they were just starting out as a ....
Mendy and I recently had the opportunity to head out to Park City, Utah to visit our client Skullcandy – a leading manufacturer of headphones and audio accessories. Skullcandy has been a long-standing client of ours and we began working with them when they were just starting out ...
Peter Shankman is the founder of a service called Help a Reporter Out (HARO), which a daily e-newsletter that is delivered three times a day to help journalist on a deadline find sources. Yesterday, I discovered a query on HARO from a source asking other PR professionals to share succe...
BLASTmedia is back in action and looking to have a winning season...not just with major media hits. After a softball season of three strikes and you're out, BLASTmedia is looking to get as many strikes as possible every Tuesday - bowling that is! The team at BLAST has joined ...
I speak to potential clients every day, and many are curious about our location - Indianapolis. While we also have offices in San Francisco and Salt Lake City, clients always scratch their heads at our Midwest headquarters. We're indeed the only agency in the city that works with the n...
Whew! It's been a busy week as I've been preparing with new client, 360desktop, for next week's third annual TechCrunch50 event in San Francisco. If you're not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch themse...
One of the best parts about doing PR is building relationships with editors. Since many of our BLASTmedia clients fall under the technology category, we work with a variety of tech editors on both the consumer and enterprise side of things. We have a long-standing relationship with th...
Yesterday marked my first day in the BLAST office after a long stint of bedrest and maternity leave. While I miss spending time with the twins, it is awesome to be back in the saddle (and having adult conversations!). Now that I'm back, I'm hearing about all of the amazing ...
Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the dem...
Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into th...
Working in the PR space, underneath the giant communications umbrella, we definitely know the value of good, open communication on all fronts. Communicating with the media and with the public via traditional and social media are the main things we are known for as PR professionals, but...
Ryan McVay / Getty Images I recently used Peter Shankman’s Help a Reporter Out™ (HARO) as a journalist, rather than a PR practitioner, looking to gain insight on a particular topic from the thousands of PR people who receive the daily queries. It was quite an exciting experience,...
Peter Shankman is the founder of a service called Help a Reporter Out (HARO), which a daily e-newsletter that is delivered three times a day to help journalist on a deadline find sources. Yesterday, I discovered a query on HARO from a source asking other PR professionals to share succe...
Peter Shankman is the founder of a service called Help a Reporter Out (HARO), which a daily e-newsletter that is delivered three times a day to help journalist on a deadline find sources. Yesterday, I discovered a query on HARO from a source asking other PR professionals to share suc...
Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the dem...
Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a deranged person...In the end, I posed 95 questions. They generated over 25,00 responses...As you'll soon see, thi...
BLASTmedia is back in action and looking to have a winning season...not just with major media hits. After a softball season of three strikes and you're out, BLASTmedia is looking to get as many strikes as possible every Tuesday - bowling that is! The team at BLAST has joined a loca...
BLASTmedia is back in action and looking to have a winning season…not just with major media hits. After a softball season of three strikes and you’re out, BLASTmedia is looking to get as many strikes as possible every Tuesday – bowling that is! The team at BLAST has ...
I speak to potential clients every day, and many are curious about our location - Indianapolis. While we also have offices in San Francisco and Salt Lake City, clients always scratch their heads at our Midwest headquarters. We're indeed the only agency in the city that works with the n...
One of the best parts about doing PR is building relationships with editors. Since many of our BLASTmedia clients fall under the technology category, we work with a variety of tech editors on both the consumer and enterprise side of things. We have a long-standing relationship with th...
Whew! It's been a busy week as I've been preparing with new client, 360desktop, for next week's third annual TechCrunch50 event in San Francisco. If you're not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch them...
Internal communications is often overlooked, but if a company can't figure it out themselves and how to work together within, how are you supposed to move forward? It's your base. If you build a house (or company) on sand (faulty products, lack of business plan, poor leadership or poor...
Yesterday marked my first day in the BLAST office after a long stint of bedrest and maternity leave. While I miss spending time with the twins, it is awesome to be back in the saddle (and having adult conversations!). Now that I'm back, I'm hearing about all of the amazing stuff tha...
It's that time again - a BLASTmedia profile! Each month, we will be profiling a BLASTmedia team member so that you can get to know each of us a little better. This month is Mr. Ryan Greives - a rock star Media Relations Specialist who has been with us since January of 2007. Ry...
Just because we're tech savvy doesn't mean that we don't appreciate the simpler things in life... like gawking at the World's Largest Boar - all 1,200 pounds of him! Last week we made our annual pilgrimage to the Indiana State Fair. As always, we had a great time chowing down on some...