PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Top Stories by Ryan Greives

Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can do when they are coming on-board with any public relations agency. With this post, I’ve pulled in some input from my BLAST colleagues to address some of the top things companies can do to make them a “good PR client,” so here it goes. 1) They ask how they can have the best client relationship! It seems like a simple question, but some clients never ask how they can enable PR agencies to do the best job on their account. If you’re going to pay for a PR agency, why not help them succeed? It’s like buying a brand-new car. It can get you to where you want to go, but if you never take th... (more)

Just Call Us Aristotelians

Yesterday I had the opportunity to attend Blog Indiana 2009, the second annual state conference on social media. Several female bloggers like @feedmedrinkme and @mooshinindy were in attendance and, like many others in the blogosphere and twitterverse, were continuing to discuss the hot topic from last month's BlogHer event - blogging ethics. As a PR professional, I have a different perspective from most of them and found it enlightening to hear their side on subjects like the infamous blogger blackmail attempt on Crocs and whether or not free products/tickets/meals should be acce... (more)

The World According to Twitter

Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into the Twitter world. And excitingly enough, yours truly, from BLASTmedia, has done her part to coauthor! About the Book: "Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a derange... (more)

Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article! Here are a few highlights: More than one-half of all Twitter users (53%) are women, and the majority are young. 75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more... (more)

Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics ... ... (more)