PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Top Stories by Ryan Greives

As PR professionals we’ve all been there - a client or colleague enthusiastically asks, “Can you get us on Ellen?” or “How can we make this go viral?” While we’d rather explain that the company makes construction equipment lug nuts and that getting on that show doesn’t even hit the target audience, for some reason we always reply “We’ll definitely work on that!” It’s another classic PR or social media shake my head moment. With this in mind and through the assistance of Help A Reporter Out (HARO), I wanted to document some of the craziest, most absurd requests or assignments PR and social media professionals have received. Here are some of the more interesting responses from our colleagues in the field: 1) My kid does karate…get us a reality show “A client in the healthcare industry said to me ‘My kid does karate, my wife does arts and crafts and I am a doctor. I do... (more)

Top 10 Things That Make You a Good PR Client

Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can do when they are coming on-board with any public relations agency. With this post, I’ve pulled in some input from my BLAST colleagues to address some of the top things companies can do to make them a “good PR client,” so here it goes. 1) They ask how they can have the best client relationship! It... (more)

So, You Want to Be a PR Practitioner?

I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these are a continuous battle. However, over the course of my years in the industry, I have been asked numerous times by aspiring PR practitioners, “how did you get to where you are today?” or “how do I go about getting a job in PR?”… …Some of these inquiries have been from people, like me, who do not necessarily have a lot of experience in PR, or even marketing in general. I’ve already written about the things to consider when applying for a job in PR, bu... (more)

Top 10 Things to Consider When Applying for a Job in Public Relations

Looking for a job in public relations or know someone who is in the market? With graduation fast approaching and the seemingly flooded job market, it’s probably a good time to think of how you’re going to differentiate yourself to land that great PR job at the agency or company you’re pursuing. Like we preach to our clients, you not only have to have a good product (in this case, you), but you also have to figure out your unique selling proposition (USP) and how to best explain that to your target audience (in this case, your potential employer). Having gone through this process ... (more)

Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article! Here are a few highlights: More than one-half of all Twitter users (53%) are women, and the majority are young. 75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more... (more)