PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

Subscribe to Ryan Greives: eMailAlertsEmail Alerts
Get Ryan Greives: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Ryan Greives

I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these are a continuous battle. However, over the course of my years in the industry, I have been asked numerous times by aspiring PR practitioners, “how did you get to where you are today?” or “how do I go about getting a job in PR?”… …Some of these inquiries have been from people, like me, who do not necessarily have a lot of experience in PR, or even marketing in general. I’ve already written about the things to consider when applying for a job in PR, but in this post, I’d like to give some insight from a person who graduated in PR with little experience, landed an internship for a top national PR firm and has since climbed to a senior level positions in a considerably short period of time, with results to boot. Go the Extra Mile Having play... (more)

The World According to Twitter

Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into the Twitter world. And excitingly enough, yours truly, from BLASTmedia, has done her part to coauthor! About the Book: "Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a derange... (more)

Communication is King

Working in the PR space, underneath the giant communications umbrella, we definitely know the value of good, open communication on all fronts. Communicating with the media and with the public via traditional and social media are the main things we are known for as PR professionals, but what about ... ... (more)

Top 10 Things That Make You a Good PR Client

Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can do when they are coming on-board with any public relations agency. With this post, I’ve pulled in some input from my BLAST colleagues to address some of the top things companies can do to make them a “good PR client,” so here it goes. 1) They ask how they can have the best client relationship! It... (more)

Top Ten Worst PR Moves in U.S. Sports History

It's official (I think) - LeBron James has made one of the worst public relations mistakes in U.S. sports history. Congratulations, King James! It's a sports feat for which he wasn't training, but what's even more impressive is the fact that this was all his choosing. Some PR blunders are spur-of-the-moment, while others are planned events gone wrong. James's event was a calculated publicity circus that led up to his decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me wrong, Cleveland was never going to be happy with him leaving for another NBA team. Howev... (more)