Social media has become an integral part of our PR campaigns at BLASTmedia,
especially Twitter. Clients often ask us, "Who is using Twitter and why
should it matter to us?" eMarketer recently published an article that answers
both of those questions, and many more. Want to know the demographics and
usage habits of the microblogging crowd? Read this article!
Here are a few highlights:
More than one-half of all Twitter users (53%) are women, and the majority are
75% of all Twitter activity comes from just 5% of users.
Not surprisingly, the more followers a user has, the more that person tweets.
Working in the PR space, underneath the giant communications umbrella, we
definitely know the value of good, open communication on all fronts.
Communicating with the media and with the public via traditional and social
media are the main things we are known for as PR professionals, but what
Looking for a job in public relations or know someone who is in the market?
With graduation fast approaching and the seemingly flooded job market, it’s
probably a good time to think of how you’re going to differentiate yourself
to land that great PR job at the agency or company you’re pursuing. Like we
preach to our clients, you not only have to have a good product (in this
case, you), but you also have to figure out your unique selling proposition
(USP) and how to best explain that to your target audience (in this case,
your potential employer). Having gone through this process ... (more)
I must first preface this post by saying that I have by no means
“arrived,” nor do I have PR all “figured out,” as both of these are a
continuous battle. However, over the course of my years in the industry, I
have been asked numerous times by aspiring PR practitioners, “how did you
get to where you are today?” or “how do I go about getting a job in
…Some of these inquiries have been from people, like me, who do not
necessarily have a lot of experience in PR, or even marketing in general.
I’ve already written about the things to consider when applying for a job
in PR, bu... (more)
Often when we have a call with a new client who is getting started with
BLASTmedia, we get the question, “what makes a good client?” or “what
makes for the best client/agency relationship?” By simply asking this
question, they have already knocked out one of the best things clients can do
when they are coming on-board with any public relations agency. With this
post, I’ve pulled in some input from my BLAST colleagues to address some of
the top things companies can do to make them a “good PR client,” so here
1) They ask how they can have the best client relationship!