PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Top Stories by Ryan Greives

Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into the Twitter world. And excitingly enough, yours truly, from BLASTmedia, has done her part to coauthor! About the Book: "Every night at 11 pm, I posted a new question to my followers on Twitter...Then, for the next two hours, I'd sit there on the couch, reading the replies and cackling like a deranged person...In the end, I posed 95 questions. They generated over 25,00 responses...As you'll soon see, this book's coauthors are some of the wittiest, sharpest, most interesting people on the Internet...And thanks to the unique, real-time, communications channel called Twitter, they've succe... (more)

How Social Media Is Changing the PR Organizational Structure

I recently used Peter Shankman’s Help a Reporter Out™ (HARO) as a journalist, rather than a PR practitioner, looking to gain insight on a particular topic from the thousands of PR people who receive the daily queries. It was quite an exciting experience, I must say. Submitting a query for what I was looking for, awaiting the delivery of the HARO query list that hits my email box three times a day, and then reading through all of the interesting emails from possible sources. It was like writing a pen pal and awaiting their reply…but with many more return letters. Do kids even do ... (more)

So, You Want to Be a PR Practitioner?

I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these are a continuous battle. However, over the course of my years in the industry, I have been asked numerous times by aspiring PR practitioners, “how did you get to where you are today?” or “how do I go about getting a job in PR?”… …Some of these inquiries have been from people, like me, who do not necessarily have a lot of experience in PR, or even marketing in general. I’ve already written about the things to consider when applying for a job in PR, bu... (more)

Top 10 Craziest PR & Social Media Requests

As PR professionals we’ve all been there - a client or colleague enthusiastically asks, “Can you get us on Ellen?” or “How can we make this go viral?” While we’d rather explain that the company makes construction equipment lug nuts and that getting on that show doesn’t even hit the target audience, for some reason we always reply “We’ll definitely work on that!” It’s another classic PR or social media shake my head moment. With this in mind and through the assistance of Help A Reporter Out (HARO), I wanted to document some of the craziest, most absurd requests or assignments PR... (more)

Top 10 Things That Make You a Good PR Client

Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can do when they are coming on-board with any public relations agency. With this post, I’ve pulled in some input from my BLAST colleagues to address some of the top things companies can do to make them a “good PR client,” so here it goes. 1) They ask how they can have the best client relationship! It... (more)